Motel Diffusione Moda

Motel was born in 2006 from the drive of an authentic passion: the unmistakable Italian style. Original creations with an artisanal touch, unexpected combinations and attention to detail make the brand’s research unique and personal. The Made in Italy founding value, expressed in the care for materials and attention to detail. The taste for craftsmanship characterises collections pervaded by a sense of modern romanticism and the touch of perfect imperfection.

The continuous growth of the company and the increase in the notoriety of the Motel brand is conveyed by the signs of an easy-to-wear style with a high fashion content. The intuition is to maintain the craftsmanship of a researched product by combining it with an expansion strategy based on production speed.

An in-house production at zero kilometres that makes it possible to meet market demand and produce in fast fashion times: just 10 days from concept on paper to prototype and release for direct sale and distribution.